Best Serum for Uneven Skin Tone by Director Pi

Delayed post – “Best Serum Series – The Best Improving Skin Tone Serum (SN3)” An uneven skin tone is one of the toughest skin issues as so many factors cause skin discoloration or hiperpigmentation – blemishes, sun damage or age spots – in everyday life. Here are Director’s recommendations with proven results, so hope one […]

Introducing NEW & HOT Antioxidant Serum(s) in Korea Now

Two popular Korean cosmetic brands NEOGEN (Bio-Dermaceutical Company that uses innovative technologies) and AHC (using aesthetics-based skincare knowhow) have released a powerful anti-aging essence. Both are antioxidants rich, and interestingly the stars of TV homeshopping show launched and created each product for the most healthy, youthful-looking skin. They know how to have their skin look […]

2018 Get It Beauty Winners – Sunscreens

Have you noticed that sunblock and sunscreen have a different meaning? A sunblock’s primary job is to protect you from the UVB rays(B for Burning), and sunscreen protects you from UVA rays, where the ‘A’ stands for aging. So, while sunblock works physically, sunscreen works chemically preventing and repairing any long-term damage to the skin. […]

2018 New IOPE Perfect Cover Cushion Review

What’s new in Amore Pacific Cushion Compact? Cushion’s originator Amore Pacific, still foam pads(sponge) type cushion is mainstream and more colours are added in ‘Sulwhasoo & HERA’ – cushion mania’s favourite 2 big brands even though more expensive than others in Korea, however IOPE cushion colour options are still limited (No.13, 21 & 23) and […]

Introducing ‘O HUI Turn Over 28’ – Skin Rejuvenation Treatment

Have you ever thought about IPL(Intense Pulsed Light) Treatments? It’s easy and a faster way to rejuvenate your skin and visibly reduce skin imperfections. The laser stimulates new collagen production, firms and reduces pore size, resulting in a more perfect looking skin, however, it may damage our natural skin cell, especially collagen cells and the […]

what is CICA?

One of the 2017 Hottest Korean Beauty Key Words is “CICA” and pretty much every (well-known) brand has released similar types of cream, generally with”CICA” as part of the product name – So I’d like to give some information & reviews about these “CICA” products. 1. Definition It is not a medical/cosmetical word but is […]

Meet the affordable Dermacosmetics – “The Face Shop Dr. Belmeur”

One trend in cosmetics industry (in Korea now) is Dermocosmetics (Most Koreans say “Derma-cosmetics” = Derma(tology) + Cosmetics). …..introducing these affordable new products from The Face Shop ‘Dr. Belmeur’ line You may heard about these two big brands “Dr. Jart” and “CNP” – they are well known for Dermocosmetics in Korea and customers are proven […]