2020 Beauty Keyword (M.A.S.K)

Due to COVID-19, lots of changes in the beauty industry and beauty trends have emerged, especially to self-care, minimal skincare and mask makeup, which reduced in color makeup and also meaning of smudge-free makeup.
The restriction of going to spas and salons increased online shopping for cosmetics & exercising equipment, and significantly increased purchasing of soothing, calming and brightening skincare products, with big impacts, and wearing face masks a priority & top trend in 2020 – this has lead to create a new word ‘Maskne’ (acne mechanica) which meant an increase in irritations from wearing a mask .

I’d like to share some information & product recommendations regarding this new trend: The Beauty Trend of Consumers Seek (M.A.S.K) in Korea during this Covid-19 with 4 series (cleansing, trouble care, soothing skincare & probably makeup too). Hope enjoy all 😄

✿Definition of M.A.S.K?

It has mentioned & named by Korean Beauty App ‘HwaHae’ for the first time and is abbreviation of:
M (Mild Cleansing)
A (Anti-trouble)
S (Skip-care)
K (Keep Cooling)

which Hwahae Beauty App users have been searching for and made huge purchases of those categories in early 2020 (data collected from 2020.01~06)

✿Increase in Skin Sensitivity

Wearing masks for long periods of time contributes to dermatological conditions such as acne, rosacea and dermatitis. Moist air from your own breath while wearing a mask – high humidity, sweating and block pores, and the mask itself: chemical molecules from dyes, glues and material heightened skin sensitivity, causing pimples and acne.

✿Mild Cleansing

Keeping skin in a good condition is a key to having healthy skin and preventing acne or maskne, and using a gentle cleanser is the first, simple step of skincare routine you can deal with everyday in this pandemic period.
Free of harmful ingredients such as sodium lauryl sulfate, or SLS and protect the skin’s natural oils & moisture barrier etc,. there are some options and recommendations for this gentle, mild cleansers so have summarized the articles from Director Pi’s post – 2020 Cleanser Top of Top.
(I may point out that in Korean skincare products, mild or gentle formula is almost equality treated as a low pH product – slightly acidic to restore and maintain your skin’s natural balance – pH level between 4.5 – 6 on the pH scale)

✿Best Cleansing Foam(s)

  1. Scinic Avocado Cleansing Foam
• Low-pH, mild foaming cleanser
• Ideal for sensitive, dry skin types


2. Real Barrier Control-T Cleansing Foam

• Low pH gel to foam, sebum control
• Ideal for combination, oily & dehydrated oily skin types


3. Etude House SoonJung pH 6.5 Whip Cleanser

• Recommend for morning or 2-step cleanser
• Ideal for dry, sensitive skin
• Safe for pregnant women & baby


✿Best Cleansing Gel(s)

  1. Eucerin Dermatoclean Refreshing Cleansing Gel
• Ideal for dry, sensitive & combination skin


2. The Beautiful Factr. Cleansing Ampoule

• Moist, low pH gel cleanser with PHA
• Removes dead skin cells & fine dust, pore care
• Ideal for dry acne-prone skin

✿Best Powder Wash

  1. SRB Stabilized Rice Bran Enzyme Powder Wash
• Sebum-control, low pH cleanser and removes dead skin cells
• Ideal for oily, dehydrated oily skin


Above lists are A-grade effectiveness recommendations from Director Pi and below lists are the best, Top Of Top products by Director Pi.

✿Top Of Top Cleansing Foam & Gel

  1. Dr.G Red Blemish Clear Soothing Foam
• low pH cleansing gel with BHA, non-drying formula
• Ideal for acne-prone skin

2. Isntree Spot Saver Mugwort Powder Wash

• low pH powder wash, easy washable formula
• Sebum control, Ideal for oily skin type
• Make sure granules fully dissolved to make lather

3. MakeP:rem Safe Me Relief Moisture Cleansing Foam

• Moist, low pH foam cleanser with easy washable formula
• Ideal for sensitive, dehydrated oily skin

4. Round Lab 1025 Dokdo Cleanser

• Soft, Moist low pH foam cleanser
• Ideal for dry, sensitive skin

< Comparison among Scinic, MakeP:rem and Dokdo Cleanser >

These popular cleansers are all made by the same manufacturer with 90% same ingredients, however MakeP:rem has less ingredients and a higher cleansing effect than others, and Dokdo Cleanser has a more hydrating formula which won’t make your skin feel tight after cleansing.
All contain conditioning polymers (Polyquaternium-67) – high viscosity which make a sticky, dense foam.

5. Be Plain Greenful pH-balanced Cleansing Foam

• Removes dead skin cells and controls excess sebum
• Ideal for oily, oily-combination skin, Fragrance free
• Recommended to use with skin refining toner to clean up residue

6. Etude House SoonJung 5.5 Foam Cleanser

• Low-irritation, cost effective foam cleanser
• Ideal for sensitive, pregnent women & babies
• Slightly higher cleansing effect compare to Etude Whip Cleanser
• Recommend for morning cleanser or 2nd cleanser

7. Innisfree Blueberry Rebalancing 5.5 Cleanser

• Most cost-effective, low pH foam cleanser & easy-washable
• Ideal for combination & dehydrated oily skin
• Contains Lavender oil and Orange Peel oil

Thanks for reading and see you at the next post “A (Anti-trouble)”.

*Article sourced/quoted from HwaHae Blog post and Director Pi’s post

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s